Question 1

What is GEO (Generative Engine Optimization)?

Accepted Answer

GEO makes your brand appear and get recommended inside the answers of generative AI engines like ChatGPT, Gemini, Perplexity and Google AI Overviews. While SEO ranks you in search results, GEO places you directly inside the answer the AI produces.

Question 2

How is GEO done?

Accepted Answer

GEO is done by: (1) writing content that is clear, factual and in a question-answer structure; (2) making entities machine-readable with Schema.org structured data (Organization, FAQPage, Product, Service); (3) providing a summary to AI engines via llms.txt; (4) strengthening the brand with consistent, authoritative information; (5) adding statistics, definitions and sources the AI can cite. Voratrix runs this end to end.

Question 3

What is the difference between SEO and GEO?

Accepted Answer

SEO (Search Engine Optimization) targets ranking in engines like Google; the user clicks a link. GEO (Generative Engine Optimization) targets being inside the answer an AI produces; the user often gets the answer directly from the AI. The two complement each other.

Question 4

How does my brand appear / get recommended in ChatGPT or Gemini?

Accepted Answer

The brands AI engines recommend come from sites with clear structured data, direct answers to questions, and consistent, authoritative content. When we define your brand, products and services with Schema.org and FAQ structure, add llms.txt and shape content so AI can cite it, models start recommending you as a trusted source.

Question 5

What is llms.txt, and is it needed?

Accepted Answer

llms.txt is a file at your site root that introduces your company, products and key pages to AI engines with a simple summary (the llmstxt.org standard). It is becoming increasingly valuable for GEO; Voratrix prepares and maintains it for you.

Question 6

How long does GEO take to show results?

Accepted Answer

The technical foundations (structured data, llms.txt, content edits) are applied within a few days. Reflecting these in AI engines can take a few weeks depending on the engine’s update cadence. With continuous monitoring and improvement, visibility grows over time.

Question 7

What does Voratrix’s SEO & GEO service cover?

Accepted Answer

Technical SEO audit, Schema.org structured-data setup (Organization, FAQ, Product, Service, Breadcrumb), llms.txt preparation, AI-friendly content/FAQ structure, OpenGraph/social preview, sitemap/robots and performance; then monitoring visibility across search and AI engines with regular improvement.

Customers now ask the AI for answers. Are you there?

What is GEO (Generative Engine Optimization)?

SEO and GEO — what’s the difference?

SEO — Search Engine

GEO — AI Engine

How do we do GEO?

Audit & Analysis

Structured Data (Schema.org)

llms.txt & Content

Performance & Signals

Monitoring & Improvement

Not in theory — we applied it to ourselves first

Common Questions About GEO

Is AI recommending you? Let’s find out.